The campaign – Celebrate Greatness will drive the sales of its premium 4K, QLED, and Mini LED TV range in two phases – Independence Day and Onam
A company that makes consumer goods called TCL has started a special campaign called “Celebrate Greatness” to honour the spirit of the 76th Independence Day and Onam. Through the campaign, TCL hopes to reach people in different places and of different ages with special deals on its 4K QLED HD Smart TVs.
Philip Xia, CEO of TCL India, talked about the campaign. He said, “Both Independence Day and Onam are important days that celebrate India’s diversity and greatness. Our campaign talks about the great things about India as a country. This makes the campaign more relevant to India and raises global knowledge of TCL’s technological capabilities, which are a perfect fit for a viewer’s entertainment experience.
The month-long campaign is meant to show how different India’s culture and geography are by going to different states and comparing how famous they are with the country’s flag. It will be put into action through a number of posts, statics, and videos that celebrate the colours of India and use C645’s slogan, “Vivid Colour, Vigorous Life.”
The “Celebrate Greatness Sale” will also be driven by the newly launched campaign, which will work with influencers all over the country. The goal of each partnership will be to show off TCL’s beautiful design for the latest home furniture, different TV models, ways to incorporate TCL TVs into home decor, etc.
Taking on the popular video formats on social media and the internet, the brand wants to make innovative video material that the general public can relate to.
TCL will also push a contest called “Guess the Great Momentum” on the social media accounts for the brand. The audience will see a picture of the monument that is blurry and only shows a small part of the monument in full HD. They will then have to guess the name of the monument.
Also, a set of fast-paced videos with clips from different festivals and places in India, without sacrificing the quality of the pictures. The people taking part will have to talk about everything they see. Like the Red Fort, a temple from Vrindavan, the Howrah Bridge from Kolkata, the Charminar from Hyderabad, etc. The videos will play on the TV screens of the TCL C645 QLED Smart TV in all of TCL’s dealership shops.
Near the end of the campaign, the sale part will move to Onam, and the campaign will keep talking about greatness, diversity, and colours. But the features and the way they were communicated would be based on the Onam festival, showing food, clothing, boat races, and other things.
The company said that the campaign’s sales message will stay the same and focus on the picture quality of KSPs and the XL collection of a wide range of TCL TVs.